Fiesta Mart is a grocery store chain based in the United States that primarily serves Hispanic communities. Founded in Houston, Texas in 1972, Fiesta Mart was established with the aim of providing authentic Hispanic food and products to the growing population of Mexican-Americans in the area. The headquarters of Fiesta Mart is located in Houston, Texas.

It operates as a subsidiary of Bodega Latina Corporation, which is a grocery retail company based in California. Fiesta Mart offers a wide range of products and services that cater to the needs of Hispanic consumers. The company specializes in providing authentic Hispanic food items, including fresh fruits and vegetables, meat and seafood, dairy products, bakery goods, and spices.

In addition to groceries, Fiesta Mart also offers household items, health and beauty products, and a variety of specialty products imported from Latin American countries. At a global scale, Fiesta Mart primarily operates within the United States. It has over 70 stores across Texas, as well as locations in other states, including Arizona and Nevada.

Fiesta Mart is known for its strategic locations in areas with high concentration of Hispanic residents, which helps it to better serve its target customer base. Although Fiesta Mart does not have any noteworthy subsidiaries, joint ventures, or major partnerships, it competes with other grocery store chains that cater to Hispanic communities, such as El Super and Mi Tienda. In terms of market position, Fiesta Mart has established itself as a prominent player in the Hispanic grocery store segment.

Its focus on offering authentic Hispanic products and its strategic store locations have helped it to differentiate itself from its competitors. While there have not been any significant major events or changes in Fiesta Mart's strategy or product lineup recently, the company continues to evolve and adapt to the changing needs of its customers. It consistently evaluates its product offerings and store layouts to provide the best shopping experience for its diverse customer base.

As of the latest information available, Fiesta Mart is still operating and serving its customers. However, due to the ever-changing business environment and impact of the COVID-19 pandemic, it is advisable to check for the most up-to-date information on the company's current status and any recent developments