# Tracey McAlpine

- **Website:** <https://fightingfifty.co.uk>
- **Primary alias:** `fightingfifty.co.uk`

## Description

Tracey McAlpine is the founder of Fighting Fifty, a brand that aims to challenge the perceptions of aging and empower individuals to live their lives to the fullest after 50. As someone who didn't want to be labeled as middle-aged or old, Tracey was inspired by her friends who were embracing the second half of their lives with vibrancy and enthusiasm. Drawing on her advertising and marketing background, Tracey created Fighting Fifty to provide a platform where people can find tips, advice, and reliable information on health, fitness, beauty, and lifestyle. With a focus on positivity and empowerment, Tracey shares her knowledge and expertise through her website, blog, and social media channels, while also collaborating with experts in various fields. Fighting Fifty offers a range of products and treatments that have been tried, tested, and found to be effective. From skincare to fitness programs, Tracey and her team only recommend products and services that they genuinely believe in. Through their engaging content, Fighting Fifty aims to inspire and support individuals in aging positively and living their best lives beyond 50.

## Industries

- 🏝 Lifestyle
- ⛑ Health
- ⛑ Womens Health _(under Health)_

## Links

- [youtube](https://youtube.com/channel/UCFQa0RpjnZpIVuCVFq1yrOg)
- [twitter](https://twitter.com/fighting_fifty)
- [instagram](https://instagram.com/fightingfifty)
- [facebook](https://facebook.com/FightingFifty)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idbMpyna3c/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1689675581565)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbMpyna3c/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1689675581671)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cinnabar | #e24e1e | accent |
| Dove Gray | #6e6e6e | dark |
| White | #ffffff | light |

## Fonts

- freight-big-pro — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbMpyna3c/w/1500/h/500/id8LJAXTSK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1689675581887)

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_Source: <https://brandfetch.com/fightingfifty.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._