# Figr

- **Website:** <https://figr.so>
- **Primary alias:** `figr.so`

## Description

Figr is revolutionizing the online shopping experience, particularly in the fashion industry, by creating immersive digital storefronts that allow customers to see themselves in the products they are considering. Designed as the ultimate operating system for customer experience, Figr helps brands enhance their merchandising, marketing strategies, and customer loyalty through intelligent insights. Its key features include figrForm™, the Digital Twin Engine, which enables shoppers to visualize how items will look on them, and figrFit™, an AI-powered fit assistant that offers personalized size recommendations to reduce returns. Additionally, figrFuel™ provides robust data analytics, helping brands understand shopper preferences while predicting demand trends. Figr also facilitates personalized experiences by curating collections and ads tailored to individual tastes, ensuring every campaign resonates with the audience. By merging advanced technology and creative activation tools, Figr empowers brands to offer engaging e-commerce experiences that feel as personal as being in a physical store, making online shopping intuitive and delightful.

## Industries

- 🛍 E-commerce and Shopping
- 🖥 Computers Electronics and Technology
- 🖥 Augmented Reality and Virtual Reality _(under Computers Electronics and Technology)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idaWNX0jFH/w/120/h/122/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789292586158)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Athens Gray | #edeff2 | accent |
| Irish Coffee | #584725 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-family) — asset _(custom)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idaWNX0jFH/w/1500/h/500/idVyLrdZ8G.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777573501910)

---

_Source: <https://brandfetch.com/figr.so>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._