# FILA Korea

- **Website:** <https://fila.co.kr>
- **Primary alias:** `fila.co.kr`
- **Founded:** 1991
- **Employees:** 201+
- **Location:** Seoul, Seoul, South Korea
- **Company kind:** PUBLIC COMPANY

## Description

FILA is a premium lifestyle sports brand that originated in Italy in 1911. Initially focusing on knitwear and underwear utilizing the rich resources of Biella, FILA expanded its business by incorporating the unique artistic color sense of Italians into its clothing, laying the foundation for the brand we know today. The brand gained recognition in the 1970s with the introduction of the 'White Line' collection, which revolutionized tennis wear with colorful and modern designs, introducing the iconic 'F-Box' logo. FILA's involvement in sports marketing transcended tennis to include skiing, swimming, yachting, and more. With a legacy of sponsoring legendary athletes like Bjorn Borg and Ashley Barty, FILA has become synonymous with sports and sophistication, earning global renown in both professional sports and fashion circles. Change the game with FILA - a century of excellence in sports and style.

## Industries

- 🏈 Sports

## Links

- [facebook](https://facebook.com/FILAKOREA)
- [instagram](https://instagram.com/fila_korea)
- [linkedin](https://linkedin.com/company/fila-korea)
- [youtube](https://youtube.com/FILAKOREA)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idOtz99auT/w/411/h/411/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1788749871000)
- Logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idOtz99auT/w/204/h/204/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788749870904)
- Logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idOtz99auT/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1754293333585)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Monza | #e1002a | accent |
| Navy Blue | #000073 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-korean-family) — asset _(custom)_
- Pretendard — asset _(custom)_

## Imagery

- Banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOtz99auT/w/1500/h/500/theme/dark/idv7RCsCyY.jpeg?c=1bxid64Mup7aczewSAYMX&t=1754293375511)

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_Source: <https://brandfetch.com/fila.co.kr>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._