The Association for Accredited Financial Practitioners (AAFP) is a trusted brand that has been serving Canadians since 1968. As an organization driven by statute, AAFP advocates for government advocacy, certification, and consumer protections in the field of personal finance. AAFP offers a range of products and services to support Canadians in achieving financial well-being.

They focus on certifying financial practitioners and accrediting agencies to ensure unbiased and expert support within your community. AAFP also provides financial counseling education, conducts research, and advances policy initiatives. With a rich history dating back to the 1930s, AAFP has been instrumental in shaping the credit counseling sector in North America.

They have developed unique accreditation programs for agencies and played a key role in legislation and policy matters at all levels of government. Furthermore, AAFP offers the highest professional designation for credit counselors, the Accredited Financial Counselor Canada (AFCC) designation. Partnering with various organizations, AAFP strives to promote financial literacy, empower Canadians, and enhance the financial well-being of individuals and families across the country