FindingAda is a brand that celebrates and honors the achievements of women in science, technology, engineering, and math (STEM). Founded in 2009 by Suw Charman-Anderson, Ada Lovelace Day (ALD) is an international event held annually on the second Tuesday of October. The flagship event, ALD Live!, is a science cabaret in London, UK, where women in STEM share their experiences and insights in an informal setting.

However, ALD is not just limited to this event. It also encompasses numerous grassroots events organized independently around the world. These events take various forms, including conferences, Wikipedia edit-a-thons, and pub quizzes.

They cater to all ages, from young girls to university students to established women in their careers. Additionally, FindingAda offers sponsorship opportunities for those who wish to contribute to the cause. Overall, FindingAda aims to increase the visibility of women in STEM, inspire future generations, and create a more inclusive future for all