# Finhabits

- **Website:** <https://finhabits.com>
- **Primary alias:** `finhabits.com`
- **Founded:** 2016
- **Employees:** 11+
- **Location:** New York, New York, United States
- **Company kind:** PRIVATELY HELD

## Description

Finhabits is a bilingual financial wellness platform created by Latinos for Latinos in the United States. It helps members build, grow, and protect their wealth through automated investing, financial planning, insurance services, and educational resources. Customers can open investment accounts and invest in diversified portfolios built from exchange-traded funds, with assets that may include U.S. and international stocks, government bonds, and real estate investment trusts. Finhabits manages portfolio diversification and rebalancing, and supports goals such as saving for emergencies, buying a home, or retirement. Accounts can be opened using an ITIN as well as a Social Security number.

The platform also offers retirement accounts, including IRA options, and financial guidance through calls with planners for eligible customers or its virtual planner, Emma. Its insurance services help users compare coverage, including car, home, renters, motorcycle, and pet insurance. Finhabits provides a mobile app, calculators, newsletters, and articles designed to make financial concepts and decisions more accessible.

## Industries

- 💰 Finance

## Links

- [youtube](https://youtube.com/channel/UCZ3IANIWHqEKFXWH5MHn9JQ)
- [twitter](https://twitter.com/finhabits)
- [linkedin](https://linkedin.com/company/finhabits)
- [instagram](https://instagram.com/finhabits)
- [facebook](https://facebook.com/Finhabits)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idpFT3jAU8/w/820/h/152/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790852544517)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpFT3jAU8/w/340/h/340/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1790852544641)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Potters Clay | #895033 | dark |
| White | #ffffff | light |
| Caribbean Green | #00d978 | accent |

## Fonts

- -apple-system — asset _(system)_
- Neue Plak Headline — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpFT3jAU8/w/1500/h/500/idm76_VGmt.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790852544877)

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_Source: <https://brandfetch.com/finhabits.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._