# Firefly

- **Website:** <https://firefly.org>
- **Primary alias:** `firefly.org`

## Description

Firefly is an innovative brand dedicated to the conservation and education surrounding fireflies, also known as lightning bugs. Established in 2009 by Ben Pfeiffer, Firefly Conservation & Research aims to raise awareness about the alarming decline of these enchanting insects and the ecological importance they hold. Through its comprehensive online platform, Firefly.org offers a wealth of information, including fascinating facts about various firefly species, their bioluminescent behavior, and conservation strategies. The brand engages the community by providing resources on how to support firefly habitats, including gardening tips, and encourages citizen science through firefly sighting submissions. Firefly also plays a vital role in ongoing research efforts, funding educational programs, and promoting public involvement in conservation initiatives. With a mission to inspire future generations to appreciate and protect these beautiful insects, Firefly strives to illuminate the path forward for firefly recovery and habitat restoration worldwide. Join Firefly in their efforts to preserve the magic of fireflies for years to come.

## Industries

- 🧪 Science and Education
- 🧪 Environmental Science _(under Science and Education)_
- 🧪 Biology _(under Science and Education)_

## Links

- [facebook](https://facebook.com/fireflyfacts)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQ2W7sO9y/w/1024/h/274/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1696636028033)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQ2W7sO9y/w/359/h/359/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1725411786787)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Selective Yellow | #fcb900 | accent |
| Genoa | #155e67 | dark |
| Goldenrod | #ffcb70 | light |

## Fonts

- Arial Black — asset _(custom)_
- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/firefly.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._