# First

- **Website:** <https://first.li>
- **Primary alias:** `first.li`
- **Founded:** 1954
- **Employees:** 201+
- **Location:** Vaduz, Vaduz, Liechtenstein
- **Company kind:** PRIVATELY HELD

## Description

First Advisory Group is a comprehensive financial services provider that specializes in wealth advice and asset protection. With over 60 years in private ownership, our company is distinguished by its stable ownership structure, close relationship with customers, and competent employees. We offer personalized advice on wealth management, asset protection, and asset structuring. Our values of security, self-determination, and privacy have shaped our business from the beginning, fostering trust, which is the most important asset for long-term relationships with our customers and employees. Whether you need assistance in asset structuring, legal advice, tax consultation, financial and accounting services, investment advice, asset management, private placement life, family office services, shared services, or financial data services, our team is here to support you. Visit our website for more information and detailed contact information.

## Industries

- 💰 Finance

## Links

- [facebook](https://facebook.com/firstadvisorygroup)
- [instagram](https://instagram.com/first.li_1954)
- [linkedin](https://linkedin.com/company/9414760)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/ida3LJX3De/w/820/h/171/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778618671835)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ida3LJX3De/w/788/h/788/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778618672016)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mirage | #181d34 | dark |
| White | #ffffff | light |
| Shingle Fawn | #715131 | accent |

## Fonts

- Helvetica Neue — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ida3LJX3De/w/1231/h/768/idSsgB3D1J.jpeg?c=1bxid64Mup7aczewSAYMX&t=1733146408350)

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_Source: <https://brandfetch.com/first.li>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._