# FirstCash

- **Website:** <https://firstcash.com>
- **Primary alias:** `firstcash.com`
- **Other aliases:** `US33768G1076`, `FCFS`

## Description

FirstCash, Inc. is a prominent international operator of pawn stores and a leading provider of technology-driven point-of-sale payment solutions. With over 3,000 pawn locations across 29 U.S. states, the District of Columbia, and several Latin American countries, including Mexico, Guatemala, Colombia, and El Salvador, FirstCash caters to cash-strapped consumers by offering a varied selection of merchandise. Their inventory includes jewelry, electronics, tools, appliances, sporting goods, and musical instruments, alongside non-recourse pawn loans, which are secured by personal property.

In addition to pawn services, FirstCash, through its subsidiary AFF, delivers lease-to-own and retail financing options via a vast network of over 13,000 retail partners. As one of the largest omnichannel providers of “no credit required” payment solutions, AFF ensures smooth financing experiences across in-store, online, and mobile platforms. Employing approximately 19,000 individuals, FirstCash is recognized as a key player in the financial services industry and is listed in both the S&P MidCap 400 Index® and the Russell 2000 Index®.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-Bsui4M1/w/467/h/110/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789942104997)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Danube | #5c80ca | accent |
| Mine Shaft | #222222 | dark |
| White | #ffffff | light |

## Fonts

- Open Sans — asset _(google)_
- Open Sans — asset _(google)_

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_Source: <https://brandfetch.com/firstcash.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._