# Krungsri First Choice

- **Website:** <https://firstchoice.co.th>
- **Primary alias:** `firstchoice.co.th`
- **Employees:** 1,001+
- **Company kind:** PRIVATELY HELD

## Description

First Choice is a leading brand in the financial services industry, offering a range of products and services including personal loans, installment plans, and credit cards. For over 20 years, First Choice, a subsidiary of Ayudhya Capital Services Co., Ltd. (Krungsri Group), has been dedicated to providing financial solutions that cater to the diverse lifestyles and needs of its customers. With a customer base of over 2 million cardholders and partnerships with.

## Industries

- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/ayudhya-capital-services-co.-ltd.)
- [facebook](https://facebook.com/KRUNGSRI.First.Choice)
- [instagram](https://instagram.com/krungsri.firstchoice)
- [youtube](https://youtube.com/c/FirstChoiceChannel)
- [twitter](https://twitter.com/firstchoice_TH)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idH-h29TEq/w/820/h/410/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787488768435)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idH-h29TEq/w/451/h/451/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787488768549)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bay of Many | #25447e | accent |
| Sahara | #aa9e16 | dark |
| White | #ffffff | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- Krungsri Condensed — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idH-h29TEq/w/1500/h/500/idPwSTgR6j.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787488768773)

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_Source: <https://brandfetch.com/firstchoice.co.th>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._