# First Choice

- **Website:** <https://firstchoice.co.uk>
- **Primary alias:** `firstchoice.co.uk`
- **Employees:** 2+
- **Location:** Luton, Bedfordshire, United Kingdom

## Description

First Choice Holidays is a holiday booking brand offering trips for a wide range of travellers, budgets and travel styles. Customers can search and book holidays by destination, departure airport, dates and duration, with options across popular locations in Europe, the Mediterranean, Africa, the Caribbean, Asia and beyond. Its holiday range includes all-inclusive, family, adults-only, beach, city-break, villa, solo, luxury and last-minute trips, alongside seasonal and school-holiday offers.

The website features hotels and package holidays, with choices such as board basis, rooms and luggage allowance. Travellers can tailor their booking by adding extras including transfers, experiences, airport services, car hire and insurance. Practical tools and information cover passports, visas, travel money, flight details, cancellations and special assistance. First Choice also provides a mobile app, holiday inspiration and destination guides to support planning. Customers can manage bookings online and access 24/7 on-trip chat for help. The site promotes flexible ways to secure a holiday, including fee-free deposit offers, with terms and conditions applying, and highlights ATOL and ABTA protection.

## Industries

- ✈️ Travel and Tourism
- ✈️ Travel and Tourism _(under Travel and Tourism)_

## Links

- [facebook](https://facebook.com/Firstchoiceholidays)
- [instagram](https://instagram.com/firstchoiceholidays)
- [twitter](https://twitter.com/Firstchoiceuk)
- [youtube](https://youtube.com/user/FirstChoiceHolidays)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idoW2516U0/w/212/h/44/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793602612154)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoW2516U0/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793602612281)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #242424 | dark |
| White | #ffffff | light |
| Eastern Blue | #1a7ead | accent |

## Fonts

- PasticheGrotesque — asset _(custom)_
- RondelleBook — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoW2516U0/w/1500/h/500/id7dFZCtpX.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793602612502)

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_Source: <https://brandfetch.com/firstchoice.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._