# First Insight

- **Website:** <https://firstinsight.com>
- **Primary alias:** `firstinsight.com`
- **Founded:** 2007
- **Employees:** 51+
- **Location:** Warrendale, Pennsylvania, United States
- **Company kind:** PRIVATELY HELD

## Description

First Insight is the world's leading voice of the customer platform, empowering retailers and brands with actionable insights. They leverage zero-party data to provide consumer engagement solutions that drive profitability across the enterprise. With a focus on strategy and planning, design and sourcing, pricing, supply chain planning, and marketing and selling, First Insight helps retailers and brands optimize their key business decisions. By combining voice of customer data with artificial intelligence, they enable businesses to create more profitable products and experiences. Their digital testing platform allows companies to unlock value from their target customers, leading to increased growth and financial success. Recognized by industry experts and offering full-service account management support, First Insight is the trusted choice for retailers and brands looking to make data-driven decisions and improve their product success. Schedule a custom demo to see their industry-leading tools in action and unlock the power of your customer.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/FirstInsight1)
- [instagram](https://instagram.com/firstinsightinc)
- [linkedin](https://linkedin.com/company/firstinsight)
- [twitter](https://twitter.com/FirstInsight)
- [youtube](https://youtube.com/user/FirstInsight1)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNm6CedcX/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787675489222)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idNm6CedcX/w/1000/h/274/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787675488506)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Cerise | #e343ac | light |
| Haiti | #0f1730 | accent |

## Fonts

- Poppins — asset _(google)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNm6CedcX/w/200/h/33/idZRWfjdFB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779250503629)

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_Source: <https://brandfetch.com/firstinsight.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._