# First Mode

- **Website:** <https://firstmode.com>
- **Primary alias:** `firstmode.com`
- **Founded:** 2018
- **Employees:** 201+
- **Location:** London, England, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

First Mode is a brand that specializes in providing innovative solutions to reduce carbon emissions in mining and heavy industry. Their team is composed of a diverse group of professionals including scientists, software developers, business analyzers, project managers, robotics builders, and electrical engineers. With decades of combined experience, First Mode is comfortable with pushing boundaries and venturing into uncharted territories. They are dedicated to creating a brighter future by balancing creativity with critical thinking and big dreams with real-world practicality. Diligence and imagination are at the core of their approach in making a lasting impact. First Mode's collaborative environment fosters individuality, creativity, a sense of humor, and open-minded thinking. They prioritize not only getting the job done but also enjoying the process. With locations in London, Seattle, and Perth, First Mode is actively working towards accelerating the world's transition to clean energy.

## Industries

- 🏭 Energy Industry _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [twitter](https://twitter.com/FirstModeHQ)
- [instagram](https://instagram.com/firstmodehq)
- [linkedin](https://linkedin.com/company/firstmode)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idnC4w8Duq/w/6250/h/1250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773025922844)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idnC4w8Duq/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1783870260999)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #222222 | dark |
| White | #ffffff | light |
| Sulu | #aaf593 | accent |

## Fonts

- var(--bs-font-monospace) — asset _(custom)_
- HKGrotesk — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idnC4w8Duq/w/1500/h/500/idgD-NZ2HT.png?c=1bxid64Mup7aczewSAYMX&t=1783870261231)

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_Source: <https://brandfetch.com/firstmode.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._