# First Retail Group

- **Website:** <https://firstretailgroup.com>
- **Primary alias:** `firstretailgroup.com`
- **Founded:** 1985
- **Employees:** 2+
- **Location:** Wellington, Wellington, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

First Retail Group is an award-winning brand that offers strategic consulting and performance development services to support retail success. With a focus on retail consulting, stakeholder engagement, customer experience, and project delivery, they assist a wide range of organizations in maximizing asset performance, adapting to market changes, and navigating risks. Their expertise extends to leading retail, hospitality, healthcare, tourism, and consumer brands, as well as property and finance sectors, councils, and governments. They have successfully delivered projects across Australasia, the UK, USA, UAE, and the Pacific Islands. First Retail Group values a client-centric culture and enjoys longstanding partnerships with many clients. They prioritize building collaboration and trust through effective communication. Their deep understanding of clients' marketplaces allows them to deliver customized strategic solutions and support, ensuring confidence and success for those they work with. The company is committed to its people and communities and engages in pro-bono services for charities and social agencies involved in health, wellness, and youth development. They also prioritize sustainability, working with clients and stakeholders to ensure the wise use and management of resources, as well as prioritizing environmental, social, cultural, and economic well-being. With a track record of excellence and client satisfaction, First Retail Group is a trusted partner in achieving retail success.

## Industries

- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/channel/UCbKhT23-Fk5-fA4U38l-W3Q)
- [twitter](https://twitter.com/firstretail)
- [linkedin](https://linkedin.com/company/firstretailgroup)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_Rg2npke/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777506204041)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_Rg2npke/w/500/h/110/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777506203947)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Spice | #744334 | accent |
| Mine Shaft | #212121 | dark |
| Melrose | #9996ff | light |

## Fonts

- Lato — asset _(google)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_Rg2npke/w/1500/h/500/idN7ojVvR4.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777506204239)

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_Source: <https://brandfetch.com/firstretailgroup.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._