# First Technology

- **Website:** <https://firstshop.co.za>
- **Primary alias:** `firstshop.co.za`
- **Founded:** 1983
- **Employees:** 1,001+
- **Location:** Vorna Valley, Gauteng, South Africa
- **Company kind:** PUBLIC COMPANY

## Description

FirstShop | Midrand is an authoritative brand that serves as the premier eCommerce and B2B online resource for First Technology customers. With a mission to provide a one-stop solution for all your business IT needs, FirstShop strives to offer the most comprehensive and up-to-date selection of products available in South Africa. Whether you are in need of laptops, desktops, monitors, printers, ink and toner, accessories, drives and storage, parts and components, networking equipment, or software, FirstShop has got you covered. Their extensive range of products includes top brands such as HP, Dell, Lenovo, Apple, Microsoft Surface, Asus, and Acer, ensuring that you have access to the best quality and cutting-edge technology. To ensure a seamless shopping experience, FirstShop provides excellent customer support. If you ever need assistance, you can easily reach out to their dedicated team via phone at 0800 390 021 or email at enquiries@firstshop.co.za. Connect with FirstShop on Facebook and Twitter to stay updated on the latest deals and promotions. Shop with confidence at FirstShop | Midrand for all your business IT needs and experience superior products and exceptional customer service.

## Industries

- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/first-technology)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id-AzO-0RU/w/820/h/175/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781999790137)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-AzO-0RU/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781999790487)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Picton Blue | #469ee6 | accent |
| Salem | #0c8656 | dark |
| White | #ffffff | light |

## Fonts

- Inter — asset _(google)_
- var(--body-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-AzO-0RU/w/626/h/599/idRTFqJ7Xk.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781999790631)

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_Source: <https://brandfetch.com/firstshop.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._