@fisher-price.com
Fisher-Price offers products and services that support families with young children, helping them build skills that will last a lifetime.
π’
Find anything inaccurate?
If you spot any mistakes on this brand profile, report to us.
Brand Logos
View allLogo
SVG
Icon
PNG
About
Description
Fisher-Price is a leading American company that specializes in manufacturing and marketing children's toys and products. Headquartered in East Aurora, New York, Fisher-Price operates as a subsidiary of Mattel, Inc., a global toy manufacturing company. The company was founded in 1930 by Herman Fisher, Irving Price, and Helen Schelle.
Initially, it focused on creating high quality and safe wooden toys for young children. Over the years, Fisher-Price expanded its product range to include plastic toys, playsets, educational games, and baby gear such as strollers, high chairs, and infant play products. Fisher-Price's headquarters in East Aurora, New York, is a large facility that houses various departments including research and development, design, marketing, and administrative functions.
The location serves as the central hub for the company's global operations and product development. On a global scale, Fisher-Price has a strong presence in over 145 countries, with distribution centers and offices located strategically across different regions. The company has established several noteworthy partnerships and joint ventures with other brands and retailers to expand its reach and product offerings.
Fisher-Price toys and products are available through various channels, including online retailers, specialty stores, and major toy retailers worldwide. In terms of market position, Fisher-Price has established itself as a trusted and beloved brand among parents and children. The company is known for its commitment to child development and safety, with products designed to stimulate imagination, encourage learning, and promote physical and cognitive development.
Over the years, Fisher-Price has achieved numerous milestones and introduced innovative products that have shaped the toy industry. One significant event in the brand's history was the introduction of the iconic Little People toy line in the 1950s, followed by the introduction of the Power Wheels ride-on vehicles in the 1980s. As of the most recent information available, Fisher-Price continues to introduce new products and expand its global market presence.
The company remains a leader in the toy industry, continuously adapting to evolving consumer preferences and market trends. Fisher-Price's commitment to quality, innovation, and child development has solidified its position as a go-to brand for parents worldwide
Company Type
Public Company
Company Size
501-1000
Brand collections
View allLogos
Colors
Fonts
Images
Our mission is to keep every brand on-brand everywhere π
All services online
Top brand categories