# fisll-com.myshopify.com

- **Website:** <https://fisll-com.myshopify.com>
- **Primary alias:** `fisll-com.myshopify.com`

## Description

Founded in 2003 by former NBA All-Star, Olympic gold medalist, and New York Knicks player Allan Houston, FISLL is a brand built around a mindset for living a successful and purposeful life. Its name represents five fundamentals: Faith, Integrity, Sacrifice, Leadership, and Legacy. FISLL aims to inspire and equip the next generation of leaders to put these values into practice and reach their highest expression.

The brand offers apparel and other products through its online shop, including the Shadow Legacy Collection. This collection honors Allan Houston and his father, Wade Houston, recognizing Wade’s pioneering leadership and the influence of those who create opportunities for future generations. Its black-and-grayscale NBA logo silhouette reflects the five FISLL fundamentals and the responsibility to carry them forward.

Beyond shopping, visitors can explore FISLL Pro and the brand’s story, connect with the organization’s AHLF initiative, and make donations. FISLL presents its work as more than merchandise: it is a platform for sharing principles intended to guide leadership, personal growth, and lasting impact.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏈 Sports
- 🏈 Basketball _(under Sports)_

## Links

- [instagram](https://instagram.com/fisll)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idyyE9HOwB/w/410/h/205/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793977295722)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idyyE9HOwB/w/150/h/150/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793977296007)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chambray | #344e86 | accent |
| Mine Shaft | #363636 | dark |
| Rob Roy | #e8bf67 | light |

## Fonts

- Amiri — asset _(google)_
- Libre Baskerville — asset _(google)_
- Libre Baskerville — asset _(google)_

---

_Source: <https://brandfetch.com/fisll-com.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._