# Fi

- **Website:** <https://fitracking.com>
- **Primary alias:** `fitracking.com`

## Description

Fi is dedicated to enhancing the lives of dogs and their owners by merging innovative technology with a deep understanding of canine needs. Since launching their first smart dog collar in 2019, Fi has focused on providing peace of mind to dog parents through advanced safety and health tracking. Their products empower pet owners to monitor their dogs' well-being, decoding behavioral signals to ensure proactive care. With a mission rooted in improving the communication between dogs and their caregivers, Fi has reunited over 20,000 dogs with their families and successfully recorded billions of steps from active furry companions.

The brand promotes a philosophy that emphasizes personalized care, acknowledging that each dog is unique. Fi actively collaborates with over 100 shelters across the United States to support at-risk puppies, emphasizing a community-driven approach to dog care. Through its ongoing commitment to innovation and partnership, Fi transforms dog parenting into a more informed and fulfilling experience. Explore Fi's smart collar and accessories to join their mission of keeping dogs healthy and happy.

## Industries

- ⛑ Health
- 📊 Business and Consumer Services
- 🏭 Heavy Industry and Engineering
- ⛑ Nutrition Diets and Fitness _(under Health)_
- 🖥 Computers Electronics and Technology

## Links

- [twitter](https://twitter.com/fi_tracking)
- [pinterest](https://pinterest.com/@fidogs)
- [instagram](https://instagram.com/fi.tracking)
- [facebook](https://facebook.com/dogcollarsbyfi)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idtzsCPX_w/w/820/h/715/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1784214956923)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtzsCPX_w/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784214957054)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Yellow | #fffa01 | accent |
| Black | #000000 | dark |
| Mischka | #d1d5db | light |

## Fonts

- Meursault Trial VF — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtzsCPX_w/w/1500/h/500/idn1i9M8Bm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784214957269)

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_Source: <https://brandfetch.com/fitracking.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._