# FiTTER

- **Website:** <https://fitter.fit>
- **Primary alias:** `fitter.fit`

## Description

FiTTER® is a fitness-focused brand offering performance products and services for cyclists and other active customers. Its range includes men’s and women’s cycling apparel, such as jerseys, bib shorts, leggings, custom kits, and clothing designed with enhanced visibility. Customers can also shop for cycling shoes, socks, compression wear, gloves, caps, warmers, and other accessories for road, triathlon, spin, mountain, and gravel activities.

The brand’s FitFuel® line features sports nutrition products, including TurboShots™, EnduroMix high-carbohydrate drink mix with potassium and magnesium, and a multi-collagen performance and recovery mix. FiTTER® also offers bottles, product bundles, gift cards, and an annual membership bundle with selected apparel and accessories, plus a loyalty discount on future purchases. Through its VZBL® fashion collection, the brand provides another range of products, while custom-order options include eVOKE and Majestic kits. Additional offerings include bike fits and the FitterLives® community, with the FitMiles® Challenge and related news and social channels connecting customers around fitness and cycling.

## Industries

- 🏈 Sports
- 🏈 Cycling and Biking _(under Sports)_
- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/FitterLives)
- [instagram](https://instagram.com/fitterlives)
- [twitter](https://twitter.com/fitterlives)
- [youtube](https://youtube.com/channel/UCDOrPHALt4qVdakfUtOZyyg)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idt4cRtAol/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793105003345)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idt4cRtAol/w/1920/h/640/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793105003249)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cardinal | #c01d30 | accent |
| Falu Red | #7c1212 | dark |
| Mandy | #df4b6b | light |

## Fonts

- Karla — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idt4cRtAol/w/1500/h/500/id8KXZa3Lo.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793105003524)

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_Source: <https://brandfetch.com/fitter.fit>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._