# FFT

- **Website:** <https://fitthefan.com>
- **Primary alias:** `fitthefan.com`

## Description

Fit the Fan is a K-pop goods store and fandom marketplace operated by Hui Kyung A-shi Co., Ltd. in South Korea. Its platform brings together official merchandise and fan-focused shopping services, with products for popular groups including BTS, SEVENTEEN, Stray Kids, aespa, NewJeans, NCT, BLACKPINK, IVE and LE SSERAFIM. Shoppers can browse albums, photocards, season’s greetings, tour and artist merchandise, clothing, accessories, plush items and collectibles. Featured listings include keyrings, stickers, badges, pouches and T-shirts, with some items offered for preorder.

The service centers on group buying and also supports direct trading between fans. It advertises fan-sign proxy services, giving customers another way to access K-pop events and merchandise. Fit the Fan provides a mobile app with app-specific discount benefits and offers options to change the delivery country and language, including support for overseas customers. Customer reviews on the site describe carefully packaged orders and express satisfaction with the products and delivery.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_
- 🍿 Arts and Entertainment
- 🍿 Music _(under Arts and Entertainment)_

## Links

- [instagram](https://instagram.com/fitthefan_official)
- [twitter](https://twitter.com/fitthefankr)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idFjBFP_sI/w/100/h/100/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790303175576)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFjBFP_sI/w/258/h/258/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790303175756)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mulberry | #b85099 | accent |
| Woodsmoke | #161719 | dark |
| Double Spanish White | #e6dbb9 | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- var(--bs-font-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFjBFP_sI/w/1500/h/500/id1ZCJy4YB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790303174952)

---

_Source: <https://brandfetch.com/fitthefan.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._