@fleetfarm.com
We are a full-service supplier for life, work, home, farm and outdoor recreation.
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Description
Fleet Farm is a retail company based in the United States, specializing in a wide range of products including outdoor equipment, clothing, home improvement items, and automotive supplies. With a rich history spanning over six decades, Fleet Farm has established itself as a trusted brand among consumers. Originally established in 1955 by Stewart Mills Sr., Fleet Farm started as a small store in Marshfield, Wisconsin.
Over the years, the company steadily expanded its operations and product offerings, catering to the needs of rural communities across the Midwest. Today, Fleet Farm operates over 50 stores in Wisconsin, Minnesota, Iowa, and North Dakota, serving both urban and rural customers. Headquartered in Appleton, Wisconsin, Fleet Farm's corporate office oversees all aspects of the company's operations.
The company prides itself on providing exceptional customer service and high-quality products at competitive prices. Fleet Farm offers a diverse range of products, including sporting goods, pet supplies, farm and livestock equipment, and gardening supplies. On a global scale, Fleet Farm primarily operates within the United States and does not have any significant international presence.
The company does not have any noteworthy subsidiaries, joint ventures, or partnerships. In terms of market position, Fleet Farm is a well-established player in the retail industry, competing with other big-box retailers such as Walmart and Target. While these competitors have a broader global reach, Fleet Farm has carved out a niche by focusing on meeting the specific needs of rural customers, offering a comprehensive product portfolio tailored to outdoor and rural lifestyles.
Fleet Farm has undergone various changes to adapt to evolving consumer preferences and market trends. In recent years, the company has expanded its online presence to provide customers with the convenience of shopping from home. This strategic move has facilitated growth and allowed Fleet Farm to reach a wider customer base.
As of the latest information available, Fleet Farm continues to thrive as a leading retail brand, providing customers with a wide selection of quality products and excellent customer service. The company's commitment to its core values and ability to adapt to changing consumer demands will likely contribute to its continued success in the future
Company Type
Privately Held
Company Size
5001-10,000
Year Founded
1955
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