# Flora Incognita

- **Website:** <https://floraincognita.de>
- **Primary alias:** `floraincognita.de`

## Description

Flora Incognita is an innovative brand dedicated to enhancing botanical knowledge through smart technology. Their flagship offering, the Flora Incognita app, empowers users to identify over 30,000 plant species using advanced AI-driven recognition tools. This user-friendly app serves not only as a digital field guide but also fosters a deeper appreciation for plant biodiversity by providing comprehensive profiles that include characteristics, conservation statuses, and distribution maps.

Beyond individual exploration, Flora Incognita promotes citizen science, enabling users to document and share their plant observations, thereby contributing valuable data to scientific research. The app operates cost-free and is specifically designed to be accessible for both educational institutions and environmental programs, featuring an offline mode for use in various settings.

In addition to the app, the brand is involved in collaborative research projects like Flora Incognita++, which integrates citizen science with cutting-edge AI to further advance plant identification accuracy. Whether you're a plant enthusiast, educator, or researcher, Flora Incognita bridges the gap between technology and nature, making plant study engaging and impactful.

## Industries

- 🧪 Science and Education
- 🧪 Environmental Science _(under Science and Education)_
- 🧪 Biology _(under Science and Education)_
- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [youtube](https://youtube.com/channel/UCNghpc-RzLellxcwqE8RPgw)
- [twitter](https://twitter.com/flora_incognita)
- [instagram](https://instagram.com/flora.incognita)
- [facebook](https://facebook.com/Flora.Incognita)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzlOhYrHp/w/280/h/148/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1742339070366)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzlOhYrHp/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1742339070567)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ochre | #d18021 | accent |
| Shark | #212529 | dark |
| White | #ffffff | light |

## Fonts

- puffin-display-soft — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzlOhYrHp/w/1500/h/500/id_7Um-kUk.jpeg?c=1bxid64Mup7aczewSAYMX&t=1742339069966)

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_Source: <https://brandfetch.com/floraincognita.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._