# Florence - **Website:** - **Primary alias:** `florencebymills.com` - **Employees:** 11+ - **Location:** Los Angeles, California, United States - **Company kind:** PRIVATELY HELD ## Description Created with love by Millie Bobby Brown (a.k.a. Mills), florence is dedicated to redefining beauty on our own terms. The brand encourages us to embrace ourselves and express our unique selves without conforming to boring beauty standards. At florence, they believe in keeping it clean. Their products are free from ingredients that are believed to be unsafe for us and/or the environment. They are also committed to being cruelty-free and do not test on animals or use animal by-products. Plus, they strive to care for the planet by using sustainable practices. Not only does florence offer clean and safe products, but they also have a heart for giving back. In honor of Millie's friend Liv, who battled leukemia, florence proudly donates to the Olivia Hope Foundation, supporting the fight against childhood cancers. With their crazy clean, super easy, and always fun products, florence is here to help us look, feel, and live our best while staying true to ourselves. ## Industries - 🏭 Chemical Industry _(under Heavy Industry and Engineering)_ - 🏭 Heavy Industry and Engineering ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpTidcjZv/w/165/h/124/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787067958742) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Red Oxide | #68030c | dark | | Periwinkle Gray | #c8c7ec | light | | Antique Brass | #c98664 | accent | ## Fonts - var(--font-secondary) — asset _(custom)_ - CeraPro — asset _(custom)_ - var(--font-primary) — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpTidcjZv/w/1500/h/500/idOtGBq0Pe.jpeg?c=1bxid64Mup7aczewSAYMX&t=1704092548117) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._