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Flowers Foods

@flowersfoods.com

Flowers Foods is the second-largest producer and marketer of packaged bakery foods in the U.

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About

Description

Flowers Foods is a leading American bakery company headquartered in Thomasville, Georgia. It was founded in 1919 by William Howard Flowers and is now a Fortune 500 company. Flowers Foods operates through its two primary segments: direct-store-delivery (DSD) and warehouse.


Under its DSD segment, Flowers Foods provides fresh bakery products, such as breads, buns, rolls, cakes, pastries, and tortillas. It offers popular brands like Nature's Own, Wonder, Dave's Killer Bread, Wonder Bread, and Tastykake, catering to both retail and foodservice customers. The company's bakery products are known for their high quality, freshness, and taste.


Flowers Foods operates across the United States, with a vast network of bakeries, depots, and distribution centers. It operates in both branded and private label segments, providing bakery products to supermarkets, convenience stores, restaurants, and institutions. Flowers Foods has a global presence through its subsidiaries, including Lepage Bakeries, Alpine Valley Bread Company, and Dave's Killer Bread.


These subsidiaries give the company a broader product portfolio and access to diverse markets. Additionally, the company has formed partnerships and joint ventures with regional and international players to expand its reach further. In terms of market position, Flowers Foods is one of the largest bakery companies in the United States.


It competes with giants like Grupo Bimbo and Tyson Foods. Flowers Foods has a strong presence in the bread segment and is known for its market-leading brands. It consistently strives to maintain its market share by investing in innovation, marketing, and distribution.


The company has witnessed significant developments in recent years. In 2019, Flowers Foods acquired Canyon Bakehouse, a gluten-free bakery specializing in bread and other baked goods. This acquisition helped Flowers Foods enhance its product offerings and enter the rapidly growing gluten-free market.


As of the latest available information, Flowers Foods is a publicly traded company listed on the New York Stock Exchange under the ticker symbol FLO. It continues to focus on growth, innovation, and expansion to meet the evolving demands of consumers in the bakery industry

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