# FOF

- **Website:** <https://fof.co.il>
- **Primary alias:** `fof.co.il`

## Description

FOF is a financial planning and retirement consulting firm established in 2012 by Michal Pleg Shmueli. The brand focuses on providing tailored financial and retirement planning services for families and individuals to enhance their long-term quality of life. FOF specializes in comprehensive financial assessments, insurance solutions, and retirement planning guidance, ensuring that clients receive personalized support throughout all life stages.

The firm prides itself on meticulous planning and execution, recognizing the importance of adapting strategies to meet each client's unique needs. FOF not only offers expert advice on financial management and insurance but also emphasizes the significance of thorough preparation for life after employment. With a commitment to professionalism and accessibility, the clients find navigating their financial journey both pleasant and informative. The firm has built a reputation for reliability and expertise in the field, as evidenced by positive client testimonials highlighting its supportive and detail-oriented approach. Whether you seek insurance options or retirement planning advice, FOF is dedicated to helping you achieve your financial goals with confidence.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/michalpeleinsurance)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSLM2K1xU/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1755573636713)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSLM2K1xU/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1755573637138)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cedar | #3c2415 | accent |
| Green | #00bb00 | dark |
| Flesh | #fecda5 | light |

## Fonts

- Open Sans Hebrew — asset _(custom)_
- Open Sans Hebrew — asset _(custom)_

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_Source: <https://brandfetch.com/fof.co.il>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._