FOND OF is a brand that has been making small worlds bigger since 2010. With a passion for products, brands, design, sustainability, and most importantly, people, FOND OF aims to be a companion as little worlds grow. Whether it's in kindergartens, schools, or with parents and grandparents, FOND OF is there every step of the way.

Founded 13 years ago to introduce the first ergonomic school backpack to the market, FOND OF now encompasses three kids brands, supporting thousands of families from kindergarten to graduation. Their commitment to catering to different needs is reflected in their diverse range of products, focusing on design, functionality, and sustainability. From Affenzahn, which promotes a happy childhood through playful animal-themed products, to ergobag, which encourages curiosity and light-heartedness, FOND OF offers something for everyone.

Explore their world and be inspired by their dedication to making a difference