# NAFDA Foodservice

- **Website:** <https://foodfirst.co.nz>
- **Primary alias:** `foodfirst.co.nz`
- **Founded:** 1987
- **Employees:** 11+
- **Location:** Newmarket, Auckland Region, New Zealand
- **Company kind:** NON PROFIT

## Description

Foodfirst is a 100% Kiwi food distribution co-operative that has been delivering fresh and delicious food to tables across New Zealand for over 30 years. We pride ourselves on our commitment to quality and freshness, both inside and out. As a co-operative, we are made up of aligned, independent businesses from all over the country, ensuring that wherever you are, a friendly Foodfirst local merchant is never far away.

Our goal is to provide exceptional quality, range, value, and support to our network of independent food distributors. We work closely with our supply partners to curate a range of products that meet the high expectations of our customers. In addition to distributing well-known brands, we also have our own-brand range of kitchen essentials.

Established in 1987 in Whangārei, Foodfirst was founded by a group of entrepreneurial Kiwis who wanted to challenge the status quo in the food distribution industry. We operate as a co-operative, guided by principles and values that prioritize collaboration and equity.

Join us in our mission to support local businesses and enjoy the best of New Zealand's food offerings. Contact us today to become a part of our proud and trusted network.

## Industries

- 🍔 Food and Drink

## Links

- [facebook](https://facebook.com/NAFDAFoodservice)
- [linkedin](https://linkedin.com/company/nafda)
- [instagram](https://instagram.com/nafdafoodservice)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQTMv8d4X/w/630/h/163/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789681643024)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQTMv8d4X/w/225/h/225/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789681643197)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Dusty Gray | #949494 | accent |
| Cinder | #11121a | dark |
| Athens Gray | #fcfcfd | light |

## Fonts

- serif — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQTMv8d4X/w/200/h/33/idTtBd4hMl.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789681643256)

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_Source: <https://brandfetch.com/foodfirst.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._