# Foord Asset Management

- **Website:** <https://foord.com>
- **Primary alias:** `foord.com`

## Description

Foord is an independent, owner-managed investment boutique with a legacy rooted in South Africa and a global presence established in Guernsey, Singapore, and Luxembourg. Founded in 1997, Foord specializes in offering premium investment management services tailored for long-term investors. The firm employs a multiple-counsellor approach to manage its Singapore and UCITS funds, focusing on constructing diversified investment portfolios grounded in rigorous fundamental research. This methodology allows them to adapt a value-driven investment policy that accommodates varying risk profiles.

Foord's portfolio managers rely on high conviction ideas to meet the needs of both conservative, absolute-return focused clients and those more inclined to take risks for potentially greater rewards. The firm prides itself on having a multi-generational team that combines extensive experience with youthful enthusiasm, fostering a culture dedicated to identifying quality and value. With a commitment to sustainable investing and a rich array of insightful resources, Foord is positioned as a leader in adaptive investment management.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_
- 📊 Business and Consumer Services
- 📊 Real Estate _(under Business and Consumer Services)_
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [linkedin](https://linkedin.com/company/foord-asset-management)
- [youtube](https://youtube.com/channel/UCrhGstlbKI0oEy2ff8x0c-w)
- [facebook](https://facebook.com/foordassetmanagement)
- [instagram](https://instagram.com/foordassetmanagement)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRfXzMFyc/w/783/h/193/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1769761373996)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRfXzMFyc/w/360/h/360/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788940343398)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Valencia | #d35247 | accent |
| Nutmeg | #7e4a2c | dark |
| Gold Sand | #e6bb8e | light |

## Fonts

- Lato — asset _(google)_
- arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRfXzMFyc/w/1584/h/396/idYZHYDI6N.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788940343593)

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_Source: <https://brandfetch.com/foord.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._