# Forethought

- **Website:** <https://forethought.org>
- **Primary alias:** `forethought.org`
- **Founded:** 2018
- **Employees:** 2+
- **Location:** Oxford, England, United Kingdom
- **Company kind:** NON PROFIT

## Description

Forethought Foundation for Global Priorities Research is a brand dedicated to promoting academic work that addresses the question of how to improve the world by using our scarce resources effectively. They believe that the primary determinant of the value of our actions today is their influence on the very long-run future. By making the right decisions now, we have the opportunity to positively shape civilization for thousands of years to come. The foundation supports excellent research that defends or criticizes the idea of caring about the long-term impact of our actions, explores the implications of a long-term view for present decisions, and is important for the future of civilization. Led by Associate Professor William MacAskill, the team at Forethought Foundation consists of dedicated individuals such as Eirin Evjen, Oliver Ritchie, Gavin Weinberg, Arvo Muñoz Morán, Thomas Moynihan, and Luisa Rodriguez, who bring diverse expertise and experience to further the foundation's goals. Collaborating closely with the Global Priorities Institute at Oxford University, Forethought Foundation strives to make a lasting and positive difference in the world.

## Industries

- 🎗 Philanthropy _(under Community and Society)_
- 🎗 Community and Society

## Links

- [twitter](https://twitter.com/forethought_org)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id-bEUODld/w/820/h/143/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788734294322)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-bEUODld/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788734294423)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Azure | #365d9d | dark |
| Ecru White | #fbfaf4 | light |
| Burning Orange | #ff6f43 | accent |

## Fonts

- proxima-nova — asset _(custom)_
- var(--font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-bEUODld/w/1500/h/500/idV7dKVqgV.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788734294567)

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_Source: <https://brandfetch.com/forethought.org>_
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