# FORM

- **Website:** <https://formswim.com>
- **Primary alias:** `formswim.com`
- **Founded:** 2016
- **Employees:** 51+
- **Location:** Vancouver, British Columbia, Canada
- **Company kind:** PRIVATELY HELD

## Description

FORM is a brand that offers a unique and immersive swimming experience for swimmers of any skill level. Their flagship product, the FORM Smart Swim Goggles, coupled with their Swim App, provide swimmers with real-time data and guidance to help improve their technique, increase speed, and enhance performance on race day. With unparalleled accuracy, the FORM Smart Swim Goggles allow you to see what you're doing in the moment, helping you identify when your technique is dropping off and make necessary adjustments in real-time. The goggles provide live data such as pace, stroke rate, and distance per stroke while you swim, ensuring you can continuously improve and reach your full potential. In addition to real-time data, the FORM Smart Swim Goggles also offer guided workouts, eliminating the need for soggy paper plans. You can choose from a wide range of workout options, including their extensive library, or create your own custom workout. These guided workouts keep you engaged, accountable, and motivated throughout your swim sessions. Furthermore, the FORM Smart Swim Goggles are designed to help you pace perfectly and excel on race day. With live stroke rate feedback, you can swim your leg at the perfect pace, leaving the water energized and ready to conquer the rest of the triathlon. Customers rave about the FORM Smart Swim Goggles, with over 600 reviews highlighting their effectiveness in improving performance and technique. Swimmers of all levels, from professional athletes to fitness swimmers, have found these goggles to be game-changers in their training. The brand is trusted and endorsed by a team of renowned athletes, including Ironman and Olympic champions, who rely on FORM goggles to enhance their training and performance. When you purchase from FORM, you can have confidence in your decision. They offer free 30-day returns, carbon-neutral shipping, and a 2-year warranty on their goggles. Ready to take your swimming to the next level? Choose FORM and experience the cutting-edge technology that can transform your performance in the water.

## Industries

- 🖥 Consumer Electronics _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [youtube](https://youtube.com/channel/UCYMQlZIkycbW-cRJ6iCt-Vg)
- [twitter](https://twitter.com/formswim)
- [instagram](https://instagram.com/formswim)
- [linkedin](https://linkedin.com/company/formswim)
- [facebook](https://facebook.com/formswim)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9W-XZE4j/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782030347228)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id9W-XZE4j/w/820/h/168/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782030347130)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #121212 | dark |
| Chenin | #e1df70 | light |
| Turbo | #ebe000 | accent |

## Fonts

- FormGintoNord-Black — asset _(custom)_
- FormGintoNormal — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9W-XZE4j/w/1584/h/396/idJFSoJSVy.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782030347414)

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_Source: <https://brandfetch.com/formswim.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._