# Formulate

- **Website:** <https://formulate.co>
- **Primary alias:** `formulate.co`

## Description

Formulate is a unique brand dedicated to providing personalized hair care solutions for both men and women. The brand is designed to tailor its offerings to individual needs, ensuring that each customer receives a customized experience specific to their hair type and preferences. Formulate emphasizes the importance of personalization, inviting consumers to choose their own formulation experience that aligns perfectly with their hair goals. Currently, the brand operates on an invitation-only basis, enhancing its exclusivity and appeal. By allowing potential customers to join a waitlist, Formulate creates anticipation and maintains a focus on quality over quantity. Aside from its bespoke hair care products, Formulate also engages customers through reviews, a journal, and information about its purpose and brand promise, reinforcing its commitment to transparency and customer satisfaction. With a blend of innovation and personalization, Formulate is revolutionizing the hair care industry, ensuring that both him and her can achieve their ideal hair results.

## Industries

- ⛑ Health
- 🏭 Heavy Industry and Engineering
- 🏭 Chemical Industry _(under Heavy Industry and Engineering)_
- 🛍 E-commerce and Shopping
- ⛑ Nutrition Diets and Fitness _(under Health)_

## Links

- [twitter](https://twitter.com/formulateco)
- [facebook](https://facebook.com/formulateco)
- [instagram](https://instagram.com/formulate.co)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idy3Lh0pO6/w/820/h/112/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789584190368)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy3Lh0pO6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789584190690)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #101010 | dark |
| White | #ffffff | light |

## Fonts

- Formulate Sans — asset _(custom)_
- Formulate Sans — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy3Lh0pO6/w/1500/h/500/idE0NyZu9n.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789584189708)

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_Source: <https://brandfetch.com/formulate.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._