# Fortitude Rod

- **Website:** <https://fortitude-rod.co.uk>
- **Primary alias:** `fortitude-rod.co.uk`

## Description

**Brand Description: Fortitude Rod Co.**

Fortitude Rod Co. is dedicated to fostering a love for fly fishing through expertly crafted custom fly rods and components. Founded by a passionate angler with over two decades of experience in fly rod building, the brand specializes in creating unique reel seat inserts from exotic woods and crafting distinctive grips from high-quality cork and natural materials. Utilizing a selection of fine woods like English Oak, Elm burrs, and highly figured Olivewood, each product reflects a commitment to quality and craftsmanship.

Fortitude Rod Co. operates as a comprehensive resource for both novice and seasoned fly rod builders, offering a diverse range of products, including rod blanks, component kits, and custom work services. The company prioritizes sustainability by sourcing materials responsibly and supporting environmental initiatives, such as the Wild Trout Trust. With a focus on local fishing waterways in Staffordshire and Derbyshire, Fortitude Rod Co. seamlessly combines tradition with innovation, ensuring that every fishing experience is memorable.

## Industries

- 🏈 Sports
- 🏈 Fishing _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/FortitudeRodCo)
- [instagram](https://instagram.com/fortitude_rod_co)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idnHmj5UPv/w/640/h/305/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1775268056857)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnHmj5UPv/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775268057008)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Sea Green | #075666 | accent |
| Nutmeg Wood Finish | #684e00 | dark |
| Tutu | #fffdfe | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Poppins — asset _(google)_

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_Source: <https://brandfetch.com/fortitude-rod.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._