# For Wellness

- **Website:** <https://forwellness.com>
- **Primary alias:** `forwellness.com`
- **Founded:** 2020
- **Employees:** 2+
- **Location:** New York, New York, United States
- **Company kind:** PRIVATELY HELD

## Description

For Wellness creates science-driven functional foods designed to support everyday energy, focus, recovery, hydration, sleep, and joint health. Co-founded by performance coach Dave Phillips, the brand draws on approaches used in elite sport and adapts them for daily routines. Its products are made to complement habits customers already have, such as drinking coffee or enjoying a snack.

The Good Stuff Coffee Booster is a signature product, featuring ingredients such as collagen, MCTs, and L-theanine, with a zero-sugar formula available in a pouch and portable travel sticks. The range also includes functional gummies for recovery, hydration, and focus, plus superfood bites for calm, energy, and cognitive support. For Wellness highlights its clinical research approach, ingredient information, and products made in NSF- and GMP-certified facilities; some offerings carry NSF Certified for Sport certification. The company also notes that eligible purchases may qualify for HSA/FSA payment through Truemed, subject to individual assessment. With products for home and on-the-go use, For Wellness aims to make performance-oriented nutrition convenient and enjoyable.

## Industries

- ⛑ Health _(under Health)_
- ⛑ Health

## Links

- [instagram](https://instagram.com/forwellness)
- [facebook](https://facebook.com/forwellnessdotcom)
- [youtube](https://youtube.com/forwellness)
- [twitter](https://twitter.com/forwellness)
- [linkedin](https://linkedin.com/company/forwellness)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idhdPwK2QV/w/770/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791468560687)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhdPwK2QV/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791468560829)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chestnut | #b76349 | accent |
| Mine Shaft | #232323 | dark |
| Akaroa | #dac6b5 | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--fw-font-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhdPwK2QV/w/1500/h/500/idh4SK7KS3.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791468561042)

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_Source: <https://brandfetch.com/forwellness.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._