Fossil is an American fashion brand that specializes in the design, development, marketing, and distribution of consumer fashion accessories. The company was founded in 1984 by Tom Kartsotis and is headquartered in Richardson, Texas, United States. Initially, Fossil started as a seller of watches and quickly gained recognition for its vintage-inspired designs.

Over the years, the company diversified its product offerings and expanded into other accessories such as jewelry, wallets, handbags, and clothing. Fossil aims to provide high-quality products that embody a sense of timelessness and authenticity. Fossil's global operations span across more than 100 countries.

The company operates through a network of retail stores, third-party distributors, and e-commerce channels. Noteworthy subsidiaries of Fossil include Skagen Designs Ltd., a Danish company specializing in watches and jewelry, and Misfit Wearables, a technology company focused on wearable fitness trackers. In terms of market position, Fossil is considered a leading player in the global fashion accessories market.

The company has consistently achieved significant annual sales, primarily driven by its strong brand recognition and expansive product range. Fossil competes with other renowned fashion brands such as Michael Kors, Coach, and Kate Spade. In recent years, Fossil has strategically adapted to changing consumer preferences and market dynamics.

The company has embraced smartwatch technology and collaborated with major technology companies like Google and Qualcomm to develop smartwatches powered by Google's Wear OS. This strategic shift has helped Fossil expand its customer base and stay relevant in the rapidly evolving market for wearable technology. As of the latest information available, Fossil continues to innovate in design, technology, and sustainability.

The company recently launched a new line of eco-friendly watches called Solar, which harnesses solar energy to power the timepiece. Fossil remains committed to providing stylish and sustainable fashion accessories to consumers worldwide. In conclusion, Fossil is a globally recognized American fashion brand known for its vintage-inspired designs and diverse range of accessories.

With a strong market position, a global presence, and a commitment to innovation, Fossil continues to be a key player in the fashion industry