# FPAI - **Website:** - **Primary alias:** `fpai.net` ## Description Financial Planning Associates, Inc. is a Missouri Registered Investment Advisor based in Ellisville, Missouri, serving clients throughout the United States. Led by Carl Goodin, a NAPFA and XYPN registered CERTIFIED FINANCIAL PLANNER® professional, the firm provides fee-only financial advice and acts as a fiduciary in its relationships with clients. Its services include fee-only personal financial planning and investment management. The firm uses a structured financial planning process to develop and maintain an appropriate action plan for each client, alongside Markowitz Mean Variance Portfolio Optimization to manage investment risk. Its website also offers client resources, including access to financial planning and investment platforms, guidance on transferring cash between Schwab accounts and bank accounts, and Schwab mailing information. Financial Planning Associates shares commentary on financial planning, investing, retirement, insurance, and technology through its blog. The firm serves individuals in communities including Ellisville, Wildwood, Ballwin, and Glencoe, Missouri, as well as clients elsewhere in the United States. ## Industries - 💰 Finance - 💰 Financial Planning and Management _(under Finance)_ ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-va9C5qj/w/462/h/189/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790439304855) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Oxford Blue | #3a4654 | dark | | Alabaster | #fcfcfc | light | | Boston Blue | #3e8abc | accent | ## Fonts - Raleway — asset _(google)_ - Helvetica Neue — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-va9C5qj/w/2048/h/1365/idyNylbV_1.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635889400146) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._