# FPR Financial

- **Website:** <https://fprfinancial.com>
- **Primary alias:** `fprfinancial.com`

## Description

FPR Financial is an independent, retirement-focused wealth management firm based in Albuquerque, New Mexico, founded by Brandon Whitmore, CFP® and ChFC®. The firm works with people who are retired or nearing retirement, helping them develop strategies to make purposeful use of the savings they have built over time. Its services include retirement planning, investment planning, and wealth management, with portfolios aligned to each client’s needs, preferences, and goals.

FPR Financial’s process begins with understanding clients’ objectives and reviewing their financial situations. The firm then presents and implements recommendations, meeting with clients regularly and monitoring progress over the long term. It also emphasizes lasting relationships with clients and their families, supporting them as they consider their financial goals and legacy.

Through its strategic partnership with LPL Financial, FPR Financial draws on the company’s platform, research, and technology while maintaining a personal, independent-firm approach. Brandon Whitmore offers prospective clients a complimentary 30-minute conversation to discuss their needs and explore whether the firm’s services may be a fit.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idgYeR7sDA/w/589/h/584/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791010205123)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Downriver | #0b254e | accent |
| Rio Grande | #bbd301 | dark |
| Linen | #fdf9f4 | light |

## Fonts

- Poppins — asset _(google)_
- Poppins — asset _(google)_

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_Source: <https://brandfetch.com/fprfinancial.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._