# Frabill

- **Website:** <https://frabill.com>
- **Primary alias:** `frabill.com`
- **Employees:** 11+
- **Location:** Jackson, Wisconsin, United States

## Description

Frabill is a fishing gear brand trusted by anglers since 1938 and part of Pure Fishing, Inc. It focuses on practical equipment and innovations for recreational and serious fishing, with products for open-water and ice fishing. Its range includes bait and landing nets, floating trout nets, and net accessories in several handle styles, including fixed, folding, telescoping, and sliding designs. Frabill also offers live-bait management equipment such as aerators, bait buckets, bait traps, and bait stations, including collapsible options and replacement aerators. Other tools and accessories include bobbers, frog gigs, pliers and hook removers, rulers and scales, and safety kits. For ice anglers, the brand sells shelters, ice-fishing tools, tip-ups, and related accessories. Frabill’s online store provides product browsing and purchasing, along with customer support for shipping, order tracking, returns, and warranty information. The brand also shares fishing news, tips, and updates through email and social channels, helping anglers find equipment and information for their next outing.

## Industries

- 🏭 Agriculture _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idSlpZyvyO/w/820/h/132/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793758634585)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Web Orange | #f4a900 | accent |
| Peru Tan | #784d03 | dark |
| White | #ffffff | light |

## Fonts

- industry — asset _(custom)_
- neue-haas-grotesk-display — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSlpZyvyO/w/820/h/360/idwxg_-ibN.jpeg?c=1bxid64Mup7aczewSAYMX&t=1649281713632)

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_Source: <https://brandfetch.com/frabill.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._