# Frame Fitness

- **Website:** <https://framefitness.com>
- **Primary alias:** `framefitness.com`
- **Founded:** 2019
- **Employees:** 2+
- **Location:** Miami Beach, Florida, United States
- **Company kind:** PRIVATELY HELD

## Description

Frame Fitness brings connected Pilates training into the home with the Frame Reformer, a digitally connected machine designed to combine strength, movement, and recovery. The company was founded by fitness instructor and entrepreneur Melissa Bentivoglio and entrepreneur Lee Belzberg, who set out to rethink the traditional at-home Pilates experience.

The Reformer features a 24-inch swiveling touchscreen that streams workouts and connects to Bluetooth audio. Its color-coded, button-adjustable resistance and patented dual spring technology support varied movement and training needs, while firm cushioning provides grip and support. The portable design is intended to be easy to move, and white-glove delivery means the equipment arrives ready to use, with no assembly required.

Frame’s subscription offers live and on-demand classes, personalized training recommendations, and access for everyone in the household through one login. Members can follow instructors and browse classes by muscle group or mood. The company also offers financing options through its partnership with Affirm.

## Industries

- ⛑ Health _(under Health)_
- ⛑ Health

## Links

- [facebook](https://facebook.com/Frame-Reformer-276338430872027)
- [instagram](https://instagram.com/framereformer)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ida6AyQ4zT/w/100/h/83/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792448701978)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ida6AyQ4zT/w/566/h/566/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792448702128)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Costa Del Sol | #637032 | accent |
| Ebony Clay | #272d45 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-body-family) — asset _(custom)_
- var(--font-heading-family) — asset _(custom)_

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_Source: <https://brandfetch.com/framefitness.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._