# Frank Chimero

- **Website:** <https://frankchimero.com>
- **Primary alias:** `frankchimero.com`

## Description

Frank Chimero is a renowned brand and product designer based in Brooklyn, New York. With over 20 years of experience, he has earned an international reputation for his warm, smart, and effective design solutions for various technology and publishing companies. Notably, he co-founded Abstract (now a part of Adobe) in 2014 and currently serves as the head of brand at Modern Treasury. In addition to his design work, Frank is an accomplished writer and speaker. His essays and lectures, such as Everything Easy is Hard Again, The Web's Grain, and What Screens Want, are widely recognized as foundational texts in the web design industry and are commonly taught in design classrooms worldwide. He also authored the book The Shape of Design, a philosophical handbook exploring the essence of design and creating for others. Throughout his career, Frank has held key roles in notable organizations, including serving as the creative director at Fictive Kin, where he provided design leadership and managed client relationships for clients such as Sweetgreen, Ogilvy, National Geographic, TripAdvisor, and Samsung. As a self-employed designer, he has worked with early-stage startups and established leaders, including Etsy, Meetup, Kaplan, and numerous Y Combinator startups.

## Industries

- 🍿 Arts and Entertainment
- 🍿 Visual Arts and Design _(under Arts and Entertainment)_
- 🖥 Computers Electronics and Technology
- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idlpPtj7Im/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1717080181076)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Rope | #91511a | dark |
| Laser | #cca870 | light |
| Steel Blue | #4282b8 | accent |

## Fonts

- var(--font-sans) — asset _(custom)_
- var(--font-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlpPtj7Im/w/1500/h/500/idlas8UTTf.jpeg?c=1bxid64Mup7aczewSAYMX&t=1727343329218)

---

_Source: <https://brandfetch.com/frankchimero.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._