# Fresh

- **Website:** <https://fresh.ski>
- **Primary alias:** `fresh.ski`

## Description

Fresh Skis is an independent freeski shop based in Calgary, Alberta, serving skiers in Western Canada and the Rockies since 2001. Rooted in local freeski culture, the shop aims to help skiers find equipment and apparel for their time on the mountain, supported by knowledgeable staff. It has also helped foster the local ski community by hosting and supporting contests and events, sponsoring athletes, and presenting the annual FRESHtival freeski film festival.

Fresh Skis offers a wide selection of skis for all-mountain, freeride, freestyle and park, backcountry, powder, and big-mountain skiing. Its products include ski boots, bindings, poles, accessories, and other equipment, alongside skiwear and outerwear for men and women. Shoppers can also find helmets, goggles, gloves and mitts, headwear, layering pieces, and casual clothing and footwear. The store carries skis from brands including Armada, Faction, Black Crows, K2, Line, Rossignol, Salomon, and Volkl. Customers can browse and purchase products online or visit the Calgary store.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Winter Sports _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iddehyiIGJ/w/320/h/69/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792937021371)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Navy Blue | #00008b | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-heading) — asset _(custom)_
- var(--font-body) — asset _(custom)_

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_Source: <https://brandfetch.com/fresh.ski>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._