Fresh Approach is a brand on a mission to revolutionize the way people eat in the San Francisco Bay Area. Their goal is to make healthy food more accessible to all communities. With a focus on food, gardening, health, and community, Fresh Approach offers a range of products and services to achieve this mission.

Their Mobile Farmers' Market trucks travel to various locations in four Bay Area counties, offering affordable, locally grown fruits and vegetables. Shoppers receiving federal assistance benefits can also benefit from discounts. Additionally, Fresh Approach runs the VeggieRx program, which provides nutrition and cooking classes to help families make healthy choices and reduce the risk of diet-related diseases.

These classes include cooking demos and practical nutrition lessons, along with prescription vouchers for free farmers' market produce. Fresh Approach also promotes community empowerment through their Collective Roots Community Garden in East Palo Alto. This garden serves as a platform for gardening skill-building and resource sharing.

They offer workshops and volunteer opportunities for individuals to get involved and learn about the benefits of urban gardening. Overall, Fresh Approach is dedicated to improving healthy food access, supporting local farmers, and fostering community engagement in the Bay Area