# Fresh Approach Ltd

- **Website:** <https://freshapproachltd.com>
- **Primary alias:** `freshapproachltd.com`
- **Founded:** 2001
- **Employees:** 11+
- **Location:** Nairobi, Nairobi Province, Kenya
- **Company kind:** PRIVATELY HELD

## Description

Fresh Approach Ltd is a Kenyan horticultural produce company established in 1989 as Kibwezi Growers. Initially focused on exporting French beans, the business later expanded its operations and product range, adopting the Fresh Approach name to serve both international and domestic markets. Today, the company exports fresh produce from Kenya to customers around the world.

Its catalogue includes fruits, vegetables, herbs, and other produce. Offerings include avocados, mangoes, passion fruit, oranges, bananas, watermelon, French and fine beans, sugar snap and snow peas, baby corn, and herbs such as thyme, basil, mint, sage, and rosemary.

Fresh Approach emphasizes quality, food safety, and transparency throughout its supply chain. Its stated commitments include traceability from source to delivery, hygienic handling from farms through transport and packaging, and comprehensive quality control. Regular inspections, monitoring, and independent laboratory testing help the company identify potential issues and meet food safety and quality standards. Its vision is to deliver high-quality produce while ensuring fair compensation for farmers.

## Industries

- 🍔 Food and Drink

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqtLmZZM7/w/1813/h/868/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793154856350)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blaze Orange | #ff6900 | accent |
| Olive | #726d01 | dark |
| Screamin' Green | #5ef978 | light |

## Fonts

- Open Sans — asset _(google)_
- Inter — asset _(google)_

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_Source: <https://brandfetch.com/freshapproachltd.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._