# Fresh Direct Ltd

- **Website:** <https://freshdirect.co.nz>
- **Primary alias:** `freshdirect.co.nz`
- **Founded:** 1995
- **Employees:** 501+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Fresh Direct is a trusted partner in providing high-quality fruit, vegetables, and flowers. As a New Zealand company with a global reach, we have strong relationships with growers, customers, partners, and suppliers. Our family's long-term involvement in the produce industry is driven by mutual respect. We pride ourselves in sourcing and delivering the freshest produce in the most efficient way possible. With a heritage dating back to the 1950s in New Zealand, we have extensive knowledge and expertise in fruit and vegetables. Additionally, we believe in the long-term benefits of organic production and encourage our growers to adopt organic methods whenever possible. In addition to produce, we are dedicated to bringing you the finest, freshest bouquets, single stems, and pot plants from both New Zealand and around the world. Our commitment to excellence extends to our sister company, JP Exports, which ensures that our produce reaches customers far and wide in the best possible condition. At Fresh Direct, our strong culture and commitment to our staff, customers, and growers make us more than just a brand – we are a family. Join us in making a healthy difference today.

## Industries

- 🍔 Food and Drink

## Links

- [linkedin](https://linkedin.com/company/fresh-direct-ltd-nz)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idJFbKfBrk/w/1500/h/1000/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785792281403)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJFbKfBrk/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773973207591)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #0e0e0e | dark |
| Wild Sand | #f7f7f7 | light |
| Eminence | #6f2e92 | accent |

## Fonts

- Helvetica Neue — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJFbKfBrk/w/200/h/33/idqAUaFHro.jpeg?c=1bxid64Mup7aczewSAYMX&t=1785792281511)

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_Source: <https://brandfetch.com/freshdirect.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._