# Frida

- **Website:** <https://frida.co.uk>
- **Primary alias:** `frida.co.uk`

## Description

Frida UK is a unique brand dedicated to supporting parents through the challenging moments of parenthood, offering innovative solutions that simplify everyday tasks. Born in Sweden and now thriving in the UK, Frida has gained a loyal following thanks to its signature product, the NoseFrida, an original snotsucker designed for effective nasal suction. The brand extends its range to include various products for both babies and mothers, catering to needs from soothing stuffy noses to enhancing postpartum recovery.

Led by Chelsea, a devoted mother of three and the Chief Fussbuster, Frida’s mission revolves around preparing parents for the unfiltered realities of raising children. By providing clever and practical products, Frida aims to make parenting both manageable and enjoyable. Parents can conveniently shop online at retailers like Amazon and Boots, ensuring access to stylish and functional solutions. With a focus on real-life parenting challenges, Frida UK is committed to making every ‘poo-nami’ and ‘snotty nose’ moment a little easier for families everywhere.

## Industries

- 🏝 Lifestyle
- 🏝 Childcare _(under Lifestyle)_
- ⛑ Health
- ⛑ Childrens Health _(under Health)_

## Links

- [facebook](https://facebook.com/officialfridababy)
- [instagram](https://instagram.com/fridababy)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idM9SkdSEk/w/820/h/326/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1756552174525)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idM9SkdSEk/w/720/h/720/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1756552174659)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Picton Blue | #45c3e4 | accent |
| Mule Fawn | #88512a | dark |
| Apricot Peach | #f8cab3 | light |

## Fonts

- GT Walsheim — asset _(custom)_
- GT Walsheim — asset _(custom)_

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_Source: <https://brandfetch.com/frida.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._