Friends Life is a life insurance and pensions company based in the United Kingdom. It was founded in 2011 through the merger of Friends Provident and Resolution plc. Friends Provident was a mutual life insurance company established in 1832, while Resolution plc was a specialist insurance and asset management company founded in 2008.

The company’s headquarters are located in London, England. Friends Life offers various products and services including life insurance, pensions, income protection, and investment solutions. Their life insurance policies provide financial protection to individuals and families in the event of death.

The company also offers pension plans to help individuals save for retirement and provide them with regular income after retirement. Additionally, Friends Life provides income protection policies that cover individuals in case they are unable to work due to illness or injury. On a global scale, Friends Life operates primarily in the United Kingdom and does not have any major subsidiaries, joint ventures, or partnerships that are noteworthy.

However, it does have a strong presence in the UK market with a significant customer base. In terms of market position, Friends Life is one of the leading life insurance and pensions providers in the UK. It has a strong market share and competes with other major players in the industry such as Aviva, Legal & General, and Prudential.

While the company does not disclose its global sales figures, it has a substantial presence in the UK market. Over the years, Friends Life has undergone significant changes in its brand strategy and product lineup. In 2014, the company was acquired by Aviva, a multinational insurance corporation.

This acquisition led to the integration of Friends Life into Aviva's operations and the rebranding of the company as Aviva. Currently, Friends Life operates under the brand name Aviva and continues to offer life insurance and pensions products to its customers. The latest updates suggest that Aviva is focused on digital transformation and enhancing customer experience through online services and innovative solutions.

In conclusion, Friends Life, now operating under the brand name Aviva, is a leading life insurance and pensions company in the UK. It offers a range of products and services to individuals and has a strong market position. The company has a rich history and has undergone significant changes, including a merger and subsequent acquisition.

Aviva is committed to providing innovative solutions and improving customer experience in the digital age