FROLOV is a couture-to-wear brand based in Kyiv, Ukraine. Founded in 2015 by designer Ivan Frolov, who now serves as the creative director, FROLOV combines flawlessness and comfort, intelligence and provocation, social responsibility, and serenity. The brand's philosophy centers around love, which is why their anatomical heart logo is featured on each of their pieces.

FROLOV explores and communicates important messages through their clothing, touching on subjects such as transsexual culture, BDSM ethics and aesthetics, fetishism, and the LGBTQ+ movement. Known for their customizations, FROLOV caters to each client's unique measurements, ensuring a perfect fit. Their pieces showcase corsetry, luxurious fabrics, and intricate embellishments.

FROLOV has gained popularity among celebrities like Beyoncé, Dua Lipa, and Doja Cat. With a focus on self-expression, experimentation, and empowering sexuality, FROLOV offers individuals a powerful platform to make a statement through their distinctive and statement-making fashion pieces