# FROOTco

- **Website:** <https://frootco.com>
- **Primary alias:** `frootco.com`

## Description

FROOTco is an ethical and inclusive clothing brand that aims to bring color into your life all year round. Inspired by the positive feelings we experience with different fruits and their vibrant colors, FROOTco has paired each circular FROOT with its unique color, creating a range of clothing that allows you to express yourself and embrace your inner FROOTco. Founded by Tom Steel and Giovanni Fantastico, FROOTco believes in the power of color to uplift and transform. Tom's personal experience of switching from black to wearing color had a profound effect on his well-being, and together with Giovanni, they decided to create a brand that shares the positive impact of wearing color with everyone. As an ethical brand, FROOTco is committed to making a difference for the planet and its people. They use 100% GOTS-certified organic cotton and recycled materials in their clothing, ensuring that each garment is both sustainable and eco-friendly. From production to packaging to delivery, FROOTco strives to be sustainable every step of the way. FROOTco is proud to be inclusive and offers a wide range of sizes and shapes to cater to everyone. Their unisex clothing is designed with luxury and comfort in mind, using high-quality materials to provide a luxurious feel. To maintain the integrity of your FROOTco garments, remember to wash them at thirty degrees and avoid using the tumble dryer. Join the FROOTco family and make a difference through your style. Embrace the power of color and feel great, together.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/FROOTco)
- [facebook](https://facebook.com/frootcoclothing)
- [instagram](https://instagram.com/froot.co)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqarHHbb5/w/150/h/37/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1705572554030)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqarHHbb5/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1705572554258)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Steel Blue | #4793aa | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqarHHbb5/w/1500/h/500/idimVypH6T.jpeg?c=1bxid64Mup7aczewSAYMX&t=1705572554431)

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_Source: <https://brandfetch.com/frootco.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._