Frotorial is a social network and brand that caters to people with kinky and curly hair. They strive to create a sense of community and belongingness for an underserved community. Frotorial offers a platform where users can share ideas, discover new styles, find product reviews, and purchase hair products with ease.

The brand recognizes the challenges faced by people of color in finding the right products for their unique hair needs and aims to fill that void. Their mission is to become the world's largest community for people with curls to share, learn, and buy. Frotorial's team is comprised of individuals who have personally experienced the struggles and triumphs of embracing their natural hair.

They are passionate about empowering users on their natural hair journey by providing valuable tips, tricks, product recommendations, and a space to ask specific questions. Frotorial is dedicated to inclusivity, helpfulness, love, and ease of use