Fruits & Veggies is a brand that champions bold and innovative initiatives to create consumer demand for fruits and vegetables. Their mission is to increase the consumption of these wholesome foods for the health and happiness of Americans. By leveraging resources from both the private industry and public sector, as well as engaging key consumer influencers, Fruits & Veggies works tirelessly to create a strong demand for fruits and vegetables.

Research has shown that consumers, especially Gen Z and Millennials, are actively seeking realistic and actionable ways to enjoy fruits and vegetables. Fruits & Veggies recognizes the importance of promoting fruits and vegetables as an integral part of the plant-forward movement and their work plays a critical role in ensuring the success of consumers' healthy eating habits. As a respected liaison between the industry and the public health community, Fruits & Veggies is dedicated to transforming how people think about and enjoy fruits and vegetables.

Through their various communication tools and digital platforms, they educate consumers and collaborate with the industry to grow the demand for these nutritious foods. To tap into the emotional connection consumers have with fruits and vegetables, Fruits & Veggies focuses on inspiring long-term, sustainable behavior change. Their transformative Have A Plant® Movement provides consumers with compelling reasons to believe in the powerful role fruits and vegetables play in fueling happy, healthy, and active lifestyles.

In addition to their consumer-focused initiatives, Fruits & Veggies also leads the multi-year, cross-sector initiative called Lead The Change Movement. This initiative brings together produce industry stakeholders and food system thought leaders to bridge the consumption gap and generate innovative, behavior-based solutions that promote increased fruit and vegetable consumption for healthier lives. Fruits & Veggies welcomes partnerships with businesses that want to contribute to addressing America's health crisis through fruit and vegetable consumption.

By joining their partner community, businesses can position themselves as leaders in this important movement. If you're ready to join Fruits & Veggies in their mission to help people enjoy happier, healthier lives through increased fruit and vegetable consumption, please reach out to Sharese Roper, PBH Industry & Partner Engagement Senior Director. Fruits & Veggies is committed to promoting happier, healthier lives by encouraging people to eat more fruits and vegetables every day.

Stay updated on their initiatives by signing up for their newsletter. Visit their website to learn more about their ambassadors, educational resources, and National Fruit & Vegetable Consumption Coalition Partnership